Monday, February 15, 2010

Reflections on readings for Feb 18th

Absolutely loved all the flash mob videos! Liberating, entertaining and fun!
What a great way to bond with people, laugh and create stories that you'll remember for the rest of your life. Was really impressed to see Coca Cola using the flash mob already for its advertisement. Good job, syrup producers :)

To use flash mob techniques for advertising will be very effective. In the usual TV commercial, for example, we see beautiful women and satisfied faces and want to be like them. But with the flash mob people who either participate or witness such a "out-of-the-box" doing, get connected to a brand right away right there, and such connection is stronger because it's based on a personal experience, on what you felt yourself. Usually this feeling is close to euphoria (of seeing something extraordinary) and makes you feel special. That feeling in combination with the brand name = "I gotta have that Coca Cola". Genius!

Do you, guys, think our class of 2010 can produce its own flash mob video? We can call people via FB, meet in 118 on Friday, brainstorm and have fun. Thoughts?

Thumb poems
- of course; they had to come! Whenever people can read, they can read anything (if it's on the phone, it does not have to be a sms, it can very well be a poem, a written phone-friendly poem). I would also imagine a twitter or a thumb poetry glossary (if the authors want to develop characters with more depth or more sophisticated plots.) I'd also say a collection of short jokes. They would not only entertain oneself, but be usefull to use in a conversation. A good ice-breaker and a pick-up line...

4 comments:

  1. I actually posted a comment on Ricky's blog about the same suggestion you have in your blog. I think the 2010 class should definitely try and produce something. Maybe we can dress up like Waldo and walk around Dupont Circle or Georgetown!

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  2. definitely in for a 2010 flash demo ... flash mobs take experiential marketing to a new level, makes the connection to an event/experience/brand more personal.

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  3. Maybe I can Thumb Poem the life of the average 20 something guy. Of course it would just end up being a play by play of some XBOX 360 game! But hey, I am sure the online trash talk would be sooo witty! Ricky can I get a high five? Ricky???? Xuehai??? Anyone??? :)

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